DND (Do Not Disturb) Telecom Commercial Communications Customer Preference Regulations 2010

DND (Do Not Disturb) Telecom Commercial Communications Customer Preference Regulations 2010

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Do Not Disturb

Customers (landline and mobile) who do not want to receive commercial communications can dial or SMS to 1909 (toll-free) and register in either of the two categories:

Fully Blocked Category– stoppage of all commercial Calls/SMS.
Partially Blocked Category– stoppage of all commercial Calls/SMS except SMS from one of the opted preferences.
How to Register for Blocking SMS on Mobile:
  • The option using SMS, for ‘fully blocked category‘, write “START 0” and send it to1909.
  • For ‘partially blocked category‘, send SMS ‘START’ with one or multiple options from the list of seven categories.There are at present 7 preferences to choose from:
  1. Category  to be Blocked                                                              Code
  2. Banking/Insurance/Financial Products/Credit Cards         (1)
  3. Real Estate                                                                                      (2)
  4. Education                                                                                        (3)
  5. Health                                                                                              (4)
  6. Consumer goods and automobiles                                           (5)
  7. Communication/Broadcasting/Entertainment/IT             (6)
  8. Tourism                                                                                          (7)         

For example: To receive messages relating to only Health products, then send SMS “START 4” to 1909. 

Similarly, for receiving messages relating to Real Estate and Education, send SMS   “START 2  or  3” to 1909.
On successful registration, the customer will receive an SMS confirming exercised options and a Unique Registration Number within 24 hrs. The registration will be effective within 7 days of placing the request with the service provider. The customers can check the status of their Registration Status Online. The customer can also change the preferences after 7 days of registration or the last change of preference. If the customer receives Unsolicited Commercial Communication (UCC) even after 7 days of registration, he can register a complaint with his service provider within 3 days of receipt of such UCC by dialing or sending SMS to 1909. Customers will have to provide the telephone number or header of the message from where the call or message has been received, short description of such call or message along with the date and time.
For complaint through SMS, the customer has to send SMS “COMP TEL NO XXXXXXXXXX ;  dd/mm/yy;  Time in hh:mm;  short description of Unsolicited Commercial Communication” to 1909. Where XXXXXXXXXX – is the telephone number or header of the SMS, from which the UCC has originated.
Service Provider will take action on the complaint and inform the complainant within 7 days of lodging of the complaint. Customers may check UCC Complaint Registration Status Online.

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