15 Keyword Research Tools That Will Optimize Your AdSense CPCs

15 Keyword Research Tools That Will Optimize Your AdSense CPCs

Most webmasters and content creators assume that keyword research and keyword tools are mainly for marketers and advertisers. They are. But the truth is they can give publishers a lot more if applied right.

Analyzing Organic Search Traffic – Content that includes keywords with high traffic and low competition will bring you more traffic than high competition and low traffic keywords. This is SEO 101. More traffic means more clicks. We like clicks.
Long-tail Keyword Exploration – If you’ve done SEO beyond the 101? You’ll know that targeting popular long-tail phrases can get you nice waves of traffic.
Optimizing for High CPC – I’ve written about optimizing AdSense like a stock broker. So this article is a bit of a “part 2”. In that post, I discussed the overall process, here, I am going to help you fill that AdSense optimization toolkit with a few more useful tools and gadgets.

It’s important to note that most keyword research tools are in fact built for SEO purposes and advertisers, measuring mostly traffic and search engine competition. So you need to look at them from a slightly different perspective and adjust your thinking.

Tools by the Big G

You can’t say AdSense without saying Google. So obviously, the first tools I talk about have to be Google tools. Even though they aren’t always the most comfortable to use, especially for publishers. But they’re free to use and provide some intriguing information you can’t find anywhere else.

Google AdWords Keyword Planner

What can it do? Quite a bit!
You can get ideas for related or alternative keywords and phrases by entering a list of keywords with high CPCs you’re thinking of targeting.
You can compare the CPCs for phrases and keywords in specific locales and languages.
You can combine keyword lists to get new keyword ideas (remember the two sheets? try combining those once they have enough data).

2. Google AdWords Display Planner
Another tool AdWords advertisers have access to is the display planner. That’s where they can create display campaigns and pick publishers to target.

And even specific placements publishers create with custom channels. This little tool is a gold mine for publisher insights beyond just keyword CPC.

3. Google Translate Global Market Finder
This handy little tool lets you check average CPCs across locales. This is especially useful if you run a multilingual site. But note that this will only work with very popular keywords that have a high search volume in the locale. And will show you only the minimal CPC. It is useful in getting ideas for keywords in foreign languages, for the most part.

Our Favorite Keyword Tools
The paid services usually offer more than the free ones, and pack more features into each service. You can find all the data you need with free tools, but the paid ones will mostly save you research time. Here are some of our favorites, both free and paid.

4. SpyFu – from $49 a month, very limited free functionality
5. Keyword Spy – from $89.95, some free functionality and free trial available
6. keywordtool.io – from $48 a month, some free functionality
7. SEMRush – from $69.95, some free functionality
8. SEO Chat Suggestion Keyword Finder – Free
9. Ubersuggest – Free
10. KeywordBee – One time $97 and Free (limited version)
11. Keywordini – Free, Subscription option from $497 a month
12. SEO Book – Free with registration
13. Instakeywords – Free with registration
14. WordStream – from $279, Some free functionality
15. Follow – from $37 a month, Free version available

Putting It All Together

So now you have a fabulous spreadsheet with keywords and their CPC values, and possibly some search volume data too. Now just merge the two pages, sort by CPC and remove duplicates and irrelevant terms. This little treasure, that you should update as often as you can, is your content monetization cheat-sheet. Next time you’re looking for an idea for a post, or beefing up an existing posts, see if you can include some of these keywords to help Google AdSense contextualize your content for the best paying ads.

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