Archana wrote a new post, What Do We Know about Corporate Social Responsibility Messaging 6 years, 7 months ago
We fully expect that these experts not only will help us improve the efficiency and effectiveness of the review process but at the same time represent the Journal in a variety of conference settings. Their […]
Archana wrote a new post, Measuring the Long-Term Effects Of Television Advertising 6 years, 7 months ago
Method: Phase 1
The current method was built in two stages. Phase 1 was a collaboration of efforts of David Poltrack at CBS and Jeff Doud at Kellogg’s—for the ARF Audience Measurement 9.0 (AM9) conference. ( […]Archana wrote a new post, Measuring the Long-Term Effects Of Television Advertising 6 years, 7 months ago
MANAGEMENT SLANT
The general rule of thumb for calculating the total influence of television advertising is to multiply the short-term effect by two.Though an average effect may be helpful for a general […]
Archana wrote a new post, How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement 6 years, 7 months ago
MANAGEMENT SLANT
Most conventional measures of engagement take a “one-size-fits-all” approach by generating a fixed set of scale items.The authors instead suggest a flexible approach for measuring eng […]
Archana wrote a new post, Aadhar Card, Now Mandatory For School Students 6 years, 7 months ago
Here is one of the circulars that were released by the school on their website for parents informing them about applying for Aadhar cards for students.
It includes schemes that involve payments to service […]Archana wrote a new post, Aadhaar and the right to privacy 6 years, 7 months ago
The Supreme Court has cut straight to the heart of the issue in the Aadhaar petitions. On behalf of all Indian citizens, it asks the current government to address the most basic questions in a democracy governed […]
Archana wrote a new post, Importance of Aadhar Card 6 years, 7 months ago
Why is Aadhar card important?
First of all, the Aadhar card is a digital proof of identity of the citizens of the country which is extremely vital.
The Aadhar based Direct Benefit Transfer abbreviated as DBT […]Archana wrote a new post, What is the biggest benefit of Aadhaar card? PM Narendra Modi explains 6 years, 7 months ago
Prime Minister Narendra Modi while delivering a speech at the inauguration of International Conference on Consumer Protection in Delhi has said that Aadhar card will be hugely beneficial to citizens of the […]
Archana wrote a new post, Making Aadhaar mandatory: Benefits and drawbacks 6 years, 7 months ago
In February, various ministries of the federal government announced in February that for people to avail government benefits and subsidies, they would be required to hold an Aadhaar card (and Unique ID). The […]
Archana wrote a new post, Uses and Abuses of Aadhaar Card 6 years, 7 months ago
Uses of Aadhaar Cards
DBT– Direct Benefit Transfer was introduced by the government for LPG subsidy and under the scheme, the person needs to link the Aadhaar card with the LPG account and the subsidy on the L […]
Archana wrote a new post, Aadhar Card Pros and Cons Analysis 6 years, 7 months ago
Aadhar Card Essay, one of the most important topic for any selection process to understand candidate’s familiarity with current affairs. Aadhaar was introduced as an optional 12-digit identification tool fo […]
Archana wrote a new post, Importance of Education in Society 6 years, 7 months ago
Education, if looked at beyond its conventional boundaries, forms the very essence of all our actions. What we do is what we know and have learned, either through instructions or through observation and […]
Archana wrote a new post, Towards a mixed economy 6 years, 7 months ago
EVER since Raúl Castro took the reins of power in Cuba in 2006, he has seemed to hint that he wants to reform the island’s moribund centrally planned economy. But the changes he has introduced have been either […]
Archana wrote a new post, Peppy Tomato Oats Butter Chicken Recipe 6 years, 7 months ago
Ingredients
500 gm chicken
1 kg tomatoes
1 packet Saffola Masala Oats Peppy Tomato
5 onions
2-3 cinnamon sticks
4 cloves
2 bay leaf
10 – 12 garlic cloves
5 -6 small cardamom
1 ½ tbsp Honey
1 tbsp cr […]Archana wrote a new post, Murg Kalimirch with Sangeeta Recipe 6 years, 7 months ago
Ingredients
3 pieces of chicken
1 cup curd
1 churned onion
1 tablespoon freshly ground black pepper
1 tablespoon chopped garlic
1-star anise (chakra phool)
½ inch cinnamon stick (Dalchini)
2-3 green […]Archana wrote a new post, Khatta Anardana Murg Recipe 6 years, 7 months ago
Ingredients
For the Marinate
2 tablespoon ground pomegranate seeds (Anar Dane ka powder)
1 teaspoon red chili powder
1 tablespoon coriander powder (Dhania)
1 tablespoon ginger paste
1 tablespoon garlic […]Archana wrote a new post, Makhni Ande Recipe 6 years, 7 months ago
Ingredients
6 Eggs
4 Tomatoes (large fully ripe tomatoes)
1 large Onion
1 tablespoon Grated ginger
1 tablespoon Ginger julienne (thin strips)
12 Garlic Cloves
1 tablespoon Deghimirch powder (or […]Archana wrote a new post, Anda Bhurji Oats Recipe 6 years, 7 months ago
Ingredients
2 eggs
4 egg whites
1/2 cup buttermilk
2 packets Classic Masala Oats
2 tomato, chopped
1 onion, chopped
2 green chillies, chopped
4-5 green garlic {or spring onions}
10-12 chopped spinach […]Archana wrote a new post, Healthy Chicken Curry Recipe 6 years, 7 months ago
Ingredients
400 gm chicken sliced / chunks
4 large onions
2-3 cinnamon sticks
4 laung / cloves
2 tej pata / bay leaf
1 tbsp garlic paste
2 cardamoms
5-6 (or one tin) large red tomatoes
Salt to taste
½ […]Archana wrote a new post, Murgh Saagwala Recipe 6 years, 7 months ago
Ingredients
720 grams chicken on the bone, cut and washed
1 piece ginger, chopped
5-6 garlic cloves, chopped
1 kilograms spinach, pureed
3 tomatoes, chopped
3-4 green chillies {as per taste}
1 teaspoon […]- Load More