eyal katz

As the buzz around native advertising has started to wear off, advertisers have become more aware of its strengths and weaknesses.

15 to 20 years ago, banner ads were in the same position as native ads today. […]

In case you’ve lived in a well for the past couple of years, Google is absolutely in-love with mobile traffic. We don’t need to tell you why – you already know that’s where the audience is. But mobile is also […]

The Top 10 Mobile RTB Marketplaces for Publishers

Image source: https://dev.twitter.com/mopub/ui/mopub-dashboard

So if you’re a publisher interested in using RTB to increase your revenue per mille or an a […]

Does Duplicating A Stuck Facebook Campaign Work? A Case Study

In November 2009, Marty Weintraub of aimClear complained about Facebook’s strange policy of requiring agencies to run ads through the personal a […]

Success in online content monetization is a long, hard struggle. It is known. And the net is dark and full of obstacles on your way to profiting from online content creation and curation.

The Strategy to The […]

If you’re not any of the above, ad exhaustion analysis is the process of testing ad creatives — the design and text of ads — to learn more about which perform the best not just on the first impression, but o […]

Growing Revenues in a Changing World
Unless you’re a complete newbie to the world of PPC advertising, you probably already know that CPCs are not constants. They don’t depend only on the advertiser’s’ bids on ke […]

Bottom line, the sandbox is a temporary filter for new websites.

And the reason it exists is likely a direct result of SEOs getting too good at figuring out Google’s algorithms.
So if Google puts you into t […]

Even Apple is hopping on the native train with sponsored content in its News app feed and the naysayers admit it’s too late to turn back.

Believe it or not, you do not need to sell your creative soul to the c […]

But, with all the different ways to increase your AdSense earnings, we still love talking about ourselves the most 🙂

And our favorite thing to talk about is how AdSense publishers can use AdNgin’s testing p […]

Fix Invalid Traffic
Since 2015, Google began to include a line in your monthly revenues report. The “Invalid Traffic – AdSense for Content” line that lowers your income. Sometimes it’s a negligible sum. And somet […]

Ad Operations is the dark horse of advertising technology. Various AdOps roles might not seem all that glamorous until you realize what they do. If you want a movie metaphor, then we’ll have to go with The E […]

So you’ve done your research, found the top paying ad networks according to reviews, and now you have to choose which ones to deploy across your online real estate. Comprehensive guides on how to choose from all t […]

We want to point you in the direction of the top 5 ad networks for an arbitrage strategy. If you’re not up to speed on what arbitrage is all about, check out our article on hacks to leverage your CPC ad e […]

Do you run an entertainment news website or blog that’s receiving diminished levels of traffic lately? First of all, it’s a jungle out there, and many get gobbled up. Or die of hunger. It takes a special ani […]

And just like any eco-system, before you start fiddling around, you need to understand how your actions will affect the entire mechanism.

First, we need to break down our eco-system into four parts: SEO, User […]

Publishers face the same challenge as advertisers on their side with AdSense. And suffer more from Google’s revenue sharing scheme. Which is, in many ways, rigged against publishers.

In an attempt to fight t […]

Let’s get something straight here. If you tell any of our friends at the big ad networks that we said this, we’ll deny, deny, deny.

How to Set Up Your Website for Direct Advertisers

There’s definitely a pow […]

Let’s start with the bad news. There are no free meals on the internet, and most “get rich fast” schemes are scams. You can’t just buy a domain, install a CMS, steal create some awesome content, and then sit bac […]

The AdNgin platform is growing and here is why:
Our top 10 onboarding tactics
If you skim the list too quickly, you might run the risk of misunderstanding them as just the basics. However, people do the […]