As per newspaper reports the government has been asked by the Parliamentary Standing Committee on Finance to provide a statutory backing to Aadhaar at the earliest and take immediate steps to address […]

The IFSC is an 11-character code with the first four alphabetic characters representing the bank name, and the last six characters (usually numeric, but can be alphabetic) representing the branch. The fifth c […]

How to Apply Online for Voter ID Card in Punjab?
 
The Chief Electoral Officer of Punjab has launched the website at http://www.ceopunjab.nic.in The citizens have been provided the facility of SMS service in which […]

Most webmasters and content creators assume that keyword research and keyword tools are mainly for marketers and advertisers. They are. But the truth is they can give publishers a lot more if applied […]

Top 5 SSPs That Can Work with Smaller Publishers

Switch
Rubicon Project
Pubmatic
AdMeld (Merged into Doubleclick AdX)
AppNexus

So what is an SSP (Suppy Side Platform)?
When ads are closely matched with […]

The question you are probably asking yourself is this: Which will bring me more revenues? Some sources claim publishers have seen a 30% percent increase in overall ad revenues with AdX instead of AdSense.

But […]

The travel industry is a massive source of digital ad spending, with an estimated 4.85 billion spent on digital advertising in 2015. The Priceline Group alone spent 1.8 billion of 2013’s 3.42 billion dollar t […]

Just as you begin to gloat about your blog profitability – it stops. Your traffic may be growing, but that lovely climb up in revenues month after months? Slows to a halt and you’re left confused in a revenue p […]

Understandably, as a business school aspirant, you have a tough choice in front of you. You have to think about factors such as quality of program, quality of faculty, placement statistics, infrastructure, fees, […]

What does that possibly have to do with Flash and HTML5 ads?
Within our analogy, let’s think about Adobe Flash. With Flash, the big catastrophic slip already happened in 2015. It’s no longer just a pre […]

So what are Custom Channels?
In a nutshell, Google AdSense Custom Channels is a reporting tool on steroids and a great way to organize your ad inventory. But the best part is that Custom Channels turn your ad […]