HOW TO OPTIMIZE YOUR MAGENTO E-COMMERCE FOR HIGHER CONVERSIONS?

HOW TO OPTIMIZE YOUR MAGENTO E-COMMERCE FOR HIGHER CONVERSIONS?

In a technology-driven world, having a website is crucial for any business entity as people nowadays prefer to buy online rather than stepping out and shop from physical storefronts. This increasing trend has made a place for a number of eCommerce platforms which allow a seamless and competitive online trade. Magento is one of that powerful eCommerce platforms available in the market. And, it is highly preferred by thousands of online retailers due to its several advantages (highly flexible, customizable etc.) over the others.

“Overall 260,000 merchants have already chosen Magento and are experiencing 30% faster sales growth than compared to other platforms”

This unrivaled open-source eCommerce platform comes with three versions i.e. Magento Community Edition (free), Magento Enterprise Edition (paid), and Magento Go (paid & hosted on Magento servers). Hire Magento Developer to enjoy the benefits of any of these aforesaid versions. As we are aware of the fact that an online store without proper conversion rate optimization strategies may end up with a low ROI and poor revenue flows to sustain effectively in the competitive market. Therefore, just setting up a Magento powered online store will not do the complete task for you.

What is a conversion rate?

The conversion rate is generally calculated as the percentage of visitors arriving on a website and eventually completing their desired buying action. It shows a direct correlation between your website and customer-centric approach. Therefore, the conversion rate optimization strategies should only be done in those core areas of your website which are at a customer touch-point. Below are a few eCommerce website optimization strategies that can contribute towards your profits to a great extent:

Advanced Search Engine as Search Feature

It is quite essential for a website to generate relevant and personalized results for every search. It is a proven fact that the visitors will leave your web store within one minute if they are not able to get their desired products. Thus, having an effective site search functionality can bring a wide range of benefits to your business. Although the enterprise version of Magento 2.x comes with an elastic search feature to address the customer’s needs at an advanced level still you need to introduce third-party search engines in the other Magento versions to get the desired search features.  Two highly expected and must to include search options in today’s advanced search engines are ‘suggested search’ and ‘auto-completion’.
Make sure you have these two ready to put your eStore’s visitors at an ease.

Effective Order and Shipping Management

In the current competitive market, it is crucial to make a difference in an effective order and shipping management as various other online retailers may also be selling the same products/services as yours. Thus, getting this piece right in its place can make a huge difference to your eCommerce conversion rate.
There are multiple shopping modules available that allow you to set custom pricing and offer various shipping modes. It may help you define a justified shipping charge as per the cost of logistics movement incurred by your business for transferring goods. This way you can take full control of your eStore’s shipping ways and offer the customer favored options. Three major eCommerce shipping variants which you need to take care of are:

• the size and weight of the products
• shipping destination
• payment mode

The whole order and shipping management like free delivery, same-day delivery, free in-store pickup, and cost-effective delivery of goods shall be dependent on the aforesaid variants.

Checkout Process

Above all other features of your online store, building a simple and fast checkout process may be of a great use. The customers are more likely to abandon the cart if faced with a complex and lengthy checkout process (containing 3 to 4 pages).

A few key points to remember:

• Customer registration has to be optional i.e. the visitors are allowed to guest purchase.
• Social media login
• One page checkout etc

And, if you are using Magento, there is no need to worry about this aspect as it offers two-step flow with a collapsible order summary and dynamic shipping rates. You can also set up various conversion channels to know the percentage of your visitors who leave their purchases during checkout to further improve your checkout process.

Advanced and Flexible Payment Methods

Many of us are well-aware of the fact that choosing the correct payment method which is perfectly suitable for your potential customer base is very crucial and ultimately fetches profits for you. Having to mention, cash-on-delivery, Cryptocurrencies, Direct carrier payments, E-Wallets, and Credit/Debit/ Prepaid card payments are gaining utmost importance nowadays. And, to effectuate payments, you are not limited to one method implemented in your store; you can offer multiple payment methods to attract a huge customer base.

CONCLUSION

Increasing the conversion rates have always been of utmost importance among the retailers. And, each of the options listed above is unique in its nature and contributes towards the higher conversion rate of any eCommerce store. Apart from these strategies, a number of optimization tools are also available in the market, you simply need to implement them in your own preferred manner.