How to write a good title and summary

How to write a good title and summary

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Good Titles are essential for successful online content writing. I am not recommending that the body of article to be of poor quality as by Good Title head we can attract the readers for once but not always if any useful information is not found by them in the body article. The following factors make the content popular only on the basis of Good Title.

  • 90% of the readers decide whether to open the page or not just by looking at the Title. So, any attractive, meaningful or good title has the potential of getting readers for your post.
  • Search engines decide whether to show an article post in search results or not depending on the keywords found in the title. So, if you can embed the commonly searched keywords/terms/phrases in your title, then it will make a huge difference in getting search traffic to your posts.
  • Include “What”, “How “, “Why “, “When” or “Know” etc in the title for example if you are writing an article on Balanced or Nutritional diet then you can have the title “What is a balanced and nutritional diet” and “What are the natural sources of balanced and nutritional diet”.
  • Make the title as lengthy as possible so that more keywords can be included in the title.
  • If the title is in the form of a question, end the title with one question mark only and not with multiple signs of exclamation, question or even dots.
  •  Title should be minimum 10 words and maximum 20 words.
  • Title should be true reflection of the article body.
  • Title should be in running language and not all letters in CAPITALS or every word need not start with CAPITAL letter.
  • First letter, name or noun can start with capital letter.

Caution:  Use a meaningful Title and do not repeat keywords or few phrases in the title for the sake of traffic. Such tricks may not work in the long term and the title will be ignored by search engines due to keyword spamming and it may even result into penalizing the whole website, book or its author.

Good Summary of the article is as important as Good Title. Summary is important as popular search engines like Google display the summary in search displays and if the summary does not meet with the requirements of the reader searching for any content then there is every likelihood that your article may be ignored by the reader. Good Summary is one of the most important criteria for search engine optimization.

Ashok Goyal

Hi members, I am Ashok Goyal from Rajpura - Punjab, a town near Chandigarh. I am a retired Chief Manager from a Top Nationalized Bank in India with 35 years of experience. I am the CEO-cum-Founder of this site made for Young and Old, Technical and Non Technical members to spread their knowledge across the Globe. I am a Science Graduate with an M.A. in Economics and C.A.I.I.B. (Certified Associate Life Member of Indian Institute of Banking and Finance since 1980 and a Social Worker authoring many Blogs for the benefit of the Public in General. I Graduated from Patel Memorial National College, Rajpura - 140401 and secured a Master's Degree in Economics from Punjabi University, Patiala - 147001 Punjab, India. Expert in Legal and Money Matters, may it be Banking, Investments, and Insurance or Fraud investigations. My Hobby is to share Knowledge and alarm the younger generations about the practical implications of transacting online. I am available at many Social Networking Sites. I am health conscious and like reading deeply about anything related to health and nutrition. In the case of any violation of objectionable content, the images on my authored links or on this site, you can either report me directly or you can file a DMCA complaint about the removal of the content. I do not like spammers and never hesitate to report the abuse of my profile information. I am the owner of the WQAINDIA Brand hosting self-hosted Question Answers Site at Web Question Answers. In Jan 2016, I founded Samadhan Kender at Rajpura - which is now talk of the down. In January 2017, keeping in view the Identity Crisis in India I found that the Public was facing difficulties in their CIBIL Reports - I started my best ever venture at CIBIL Consultants to solve the CIBIL Problems of the Public online. CIBIL Consultants is having its client base in all 17 states in India. © Copyright - Ashok Goyal – ALL RIGHTS RESERVED: This is my original work and I do not like any content to be copied or posted anywhere on the web or elsewhere. All the articles available on my social profiles are exclusively owned by me. If you like my articles then you can visit my articles and provide the URL as a link, without any copyright infringement, on the website or blogs which are not having any adult content related to sex, violence, hate-redness, or religious fundamentalism as per Google or Facebook TOC. DISCLAIMER: The information on this site or elsewhere - under my Profile Name is for general information purposes only. The information provided by me is simply educative to the best of my knowledge and belief. We make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability about the information, products, and services being displayed on this website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising out of or in connection with the use of this website or my profile anywhere on the web. We welcome feedback, comments or healthy criticism on any article or content on this site or my own work anywhere on the web. I owe my success on the web to IndiaStudyChannel to Tony John, Webmaster at ISC. I am also a featured author at HubPages, Global Site for writers and Authors. This site is dedicated to my countrymen to sharpen their online skills to compete for the world. The public can also get their CIBIL Reports rectified professionally at very low prices – when big corporations are charging as much as Rs.25000 per person per Credit Report.

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